Insights | Digital Marketing Post Pandemic

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Digital marketing, post-pandemic.

Global ad spend grew by 43%.

Statistics show that the combined spend on Facebook and Instagram grew by 43% year-on-year during QB 2021 and is continuing to
increase.

These figures sit well above the rate of investment pre-pandemic! In the third quarter of 2019, spend reached nearly $600m, before rising to $700m+ in the same quarter of 2020, then even further to almost $1b in 2021.

TikTok to surpass 1.5 billion users.

TikTok has been one of the fastest-growing social apps of all time, growing faster than its closest rivals, even though it was banned in one of its largest markets - India, in 2021.

Pinterest sees 5b+ searches per month.

The number of searches per user has increased 31% year-on-year for Gen Z's, while the overall number of searches rose 96%. More than that, product searches jumped more than 20x at the end of Q1 2021 compared to the same period in 2020.

Social media's impacting purchasing.

A study by Visa, which looked into shopping habits from May to October 2020, found that one in four online purchases in the UK is now made as a result of interacting with social media 17% of consumers purposely turn to social apps for shopping. Of those, 35% said convenience is a key driver, while 26% said they liked the speed of checkout.

Interested in working with us?

Schedule a call with our director to gain a clear understanding of the services we offer, how we can help your business and the next steps.

This call is useful for companies looking to:

Bring their offline business online.
Understand their increased revenue potential.
Increase their conversion rate and increase their average order value.
Lower their cost per acquisition.
Increase leads.

Download our case studies & brochure

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info@hikeagency.co.uk

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