TikTok ads have the potential to reach almost 885 million people. Remember that if you decide to run an ad campaign on TikTok, you'll need to ensure that your creative matches the channel's ethos. Put simply, keep things light and on-trend.

 

18-24 year-olds are TikTok's largest advertising audience. This isn't unsurprising given the platform's favorability with Gen-
z.

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TikTok is on a mission to triple its ad revenue in 2022. The rising social media video platform is hoping to bring home an impressive $12 billion in advertising revenue, a substantial jump from the $4 billion made in 2021.

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Major brands are slow to hop on the TikTok train, signalling more room for those already involved in the space. Household names including IKEA, Nestle, and Toyota are yet to unlock the power of short-form video on TikTok, making more room and less competition for brands already using the platform.

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6% of users spend more than 10 hours per week on TikTok 11% of users spend between 5 and 10 hours a week on the app, and 30% of worldwide users spend less than 1 hour a week scrolling videos.