NINEYARD.
We don't just aim to increase your sales; we strive to enhance your brand's recognition and authority.
The client.
Services.
Paid media & Strategy
NINEYARD combines streetwear with bikewear. They missed the stylish and urban in bikewear and the functionality in streetwear, so decided to design and develop exactly that. They develop styles that support you in everyday life and also in action, whether with bike or without. Each garment is developed with the highest attention to detail by designers who understand riding and by athletes, multi-talents from the bike scene. Well thought-out design with smart details in the right places make each piece truly unique.
The brief.
NINEYARD wanted to use our services to help enhance their digital marketing efforts, specifically focusing on paid social, paid search, and overall paid strategy. Our aim was to increase sales, gain an average ROAS of 10X, lower their cost per acquisition (CPA) down from €30 and increase the number of consistent sales through the months.​
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The primary objectives was to firstly increase the amount of inbound sales to create a more consistent revenue stream through Instagram and Facebook advertising. Once we saw traction we then looked to do the same on Google ads, utilising the amazing YouTube the company creates.
The services.
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Paid Social: We wanted to completely focus on conversion campaigns, utilising the amazing content NINEYARD had already created for their social channels and YouTube. We used visually engaging content showcasing new products individually, drops over the months and their roster of athletes. We then leveraged this to bring in a new and larger audience than they already had and upsell existing customers through re-marketing. We also implemented retargeting campaigns for users who have visited the website or engaged with social posts.​​
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Paid Search: We optimised search and performance max ads with keywords related to the products NINEYARD sells and the sports that they touch. We used YouTube video ads to tell the brand story and showcase product features. We also ran performance max ads across Google to garner interest, showcase the brands product range and push sales.​
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Strategy: To build consistency we wanted to align with upcoming drops and content that was going live through their social channels. We wanted to create a harmonious connection with all outlets so that what we were educating the audience on was apparent.
The outcome.
Our collaboration with NINEYARD produced incredible results from the start, significantly surpassing expectations and delivering hugely strong performance metrics:
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We’ve already helped increase overall sales by an astounding 280%.
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We increased the returning customer rate by 195%, enhancing customer loyalty and repeat purchases.
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Our efforts generated over €155,000 in new revenue, in just 3 months.
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We achieved a remarkable ROAS of 14X on Meta over the 3 month period.
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These outcomes highlight the effectiveness of our strategic approach in driving significant growth and long-term value for NINEYARD.
Testimonial.
Working with Hike, led by Elliott and his team, has been an absolute game-changer for us. Elliott's leadership style fosters a collaborative and open environment that has made every project a breeze.
The results speak for themselves – our KPIs have seen a massive improvement since partnering with Hike. What sets them apart is not just their expertise but also their genuine commitment to transparent communication.
In a nutshell, Hike isn't just a service provider; they're a true partner in success. Thanks to Elliott and the team for making our journey together not only successful but enjoyable.
Louis Broomfield | Veloce Media Group
Some of our work.
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