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Smokin' Brothers.

Hike Agency | Paid Media

We don't just aim to increase your sales; we strive to enhance your brand's recognition and authority.

Hike Agency | Paid Media

The client.

Hike Agency | Paid Media


Paid media & Strategy

Smokin' Brothers proudly supplies the crème de la crème of London's culinary scene, while also exporting their delectable smoked salmon to countries far and wide. With an unwavering commitment to sustainability and an unparalleled dedication to quality, their smoked salmon is a culinary masterpiece, striving to set new standards in the industry.

Smokin' Brothers is more than a business; it is a symbol of transparency, ambition, and audacity. Their journey exemplifies the magic that happens when passion meets expertise and a shared vision becomes reality.

Hike Agency | Paid Media

The brief.

Hike Agency | Paid Media

We were brought on by Smokin' Brother with an aim to generally increase sales, especially during the Christmas and New Year period while maintaining a low cost-per-acquisition (CPA). The primary objective was to implement cost-effective marketing strategies to maximise ROI.


Additionally, the goal was to stand out in a crowded market with unique and compelling advertising, overcoming the challenges of heavy competition and advertising saturation during the holiday season.

The services.

  • Paid Social: The focus was to create visually engaging content showcasing the uniqueness and quality of Smokin' Brother products. Strategies include leveraging amazing in-house content and testimonials to build trust and credibility, and using Instagram Stories and Facebook dynamic ads for personalised product recommendations and limited-time offers.

  • Paid Search: The strategy involved optimising search ads with keywords related to smoked salmon, holiday gifts, and food traditions. Retargeting campaigns were implemented for users who have visited the Smokin' Brother website or interacted with ads. Shopping ads targeted potential customers on relevant keywords.

  • Strategy: To achieve the objectives effectively, we developed a completely new strategy with refined targeting. This includes:

    • Utilising advanced data analytics to identify and target specific customer segments more precisely, ensuring that the right message reaches the right audience at the right time.

    • Implementing behavioural targeting to tailor ads based on users' past interactions with Smokin' Brother's, ensuring more personalised and relevant ad experiences.

    • Creating lookalike audiences based on existing high-value customers to expand reach to new potential customers who are likely to be interested.

    • Crafting ad content and offers specifically tailored to the holiday season, emphasising gift-giving, special deals, and limited-time offers to attract holiday shoppers.

The outcome.

Our advertising efforts for Smokin' Brother yielded remarkable results during the year (especially over) Christmas and New Year period.

  • We generated tens of thousands in revenue through targeted and cost-effective marketing campaigns.

  • We significantly increased pre-orders and sales, ensuring a robust performance throughout the holiday season.

  • Our efforts led to Smokin' Brother scoring higher than leading businesses for smoked salmon on Google, enhancing visibility and driving additional traffic and sales.

These outcomes demonstrate the effectiveness of our approach in achieving Smokin' Brother's goals of increased sales and market penetration during a highly competitive period.


Working with Hike, led by Elliott and his team, has been an absolute game-changer for us. Elliott's leadership style fosters a collaborative and open environment that has made every project a breeze.


The results speak for themselves – our KPIs have seen a massive improvement since partnering with Hike. What sets them apart is not just their expertise but also their genuine commitment to transparent communication. 


In a nutshell, Hike isn't just a service provider; they're a true partner in success. Thanks to Elliott and the team for making our journey together not only successful but enjoyable. 

Louis Broomfield | Veloce Media Group

Hike Agency | Paid Media

Some of our work.

Hike Agency | Paid Media


Hike Agency | Paid Media | Partner


Hike Agency | Paid Media | Partner


Hike Agency | Paid Media | Partner
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