SICK!
We don't just aim to increase your sales; we strive to enhance your brand's recognition and authority.
The client.
Services.
SICK! is the official merchandise and community hub of Fabio Wibmer. Fabio is a renowned Austrian cyclist and YouTuber celebrated for his expertise in street trials and downhill mountain biking. SICK! serves as both a brand and a connection point for his passionate fanbase.
Paid media & Strategy
The brief.
Hike was engaged to assist SICK! in driving substantial growth in monthly sales through strategic paid social media advertising on Meta and targeted paid search campaigns on Google. Our primary objective was to establish a consistent revenue stream while leveraging the festive season to maximise promotional sales.
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In just over one month, we delivered exceptional results, generating an additional €200,000 in revenue. Moreover, we are well on track to doubling their sales compared to the previous year, highlighting the effectiveness of our tailored strategies and data-driven approach.
The services.
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Paid Social: Our approach focused entirely on driving conversions by leveraging the exceptional content SICK! had already produced for their social platforms and YouTube channel. Using dynamic and visually compelling assets, we highlighted individual product launches and promotional activities. This strategy not only helped attract a fresh and expanded audience but also enabled us to upsell to existing customers through targeted remarketing efforts. Additionally, we implemented retargeting campaigns to engage users who had interacted with the website or social posts, turning interest into conversions.
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Paid Search: We optimised Performance Max campaigns by targeting keywords relevant to SICK!’s product offerings, their associated sports and Fabio himself to maximise sales. YouTube video ads were incorporated to effectively tell the brand’s story and spotlight key product features. By running Performance Max campaigns across Google, we increased brand visibility, showcased their diverse product range, and successfully drove sales.
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Strategy: To maintain consistency, we aligned our campaigns with upcoming product drops, scheduled social content and promotions the brand was looking to run over Black Friday. This ensured a seamless connection between all channels, reinforcing the messaging and enhancing audience understanding of the brand’s offerings. By unifying the content and advertising efforts, we created a cohesive experience that resonated across platforms.
The outcome.
Our partnership with SICK! has delivered exceptional outcomes right from the outset, exceeding expectations and achieving impressive performance metrics:
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Order volume: Increased by an outstanding 119%.
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Conversion rate: Improved by an incredible 209%.
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Revenue growth: Generated over €260,000 in new revenue within just two months.
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ROAS performance: Achieved a remarkable combined return on ad spend (ROAS) of 22.75x on Meta during the two-month period.
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These results underscore the success of our strategic approach in driving substantial growth and creating lasting value for SICK!. Our collaboration is a testament to the power of data-driven campaigns and targeted execution in achieving transformative business results.
Testimonial.
Working with Hike, led by Elliott and his team, has been an absolute game-changer for us. Elliott's leadership style fosters a collaborative and open environment that has made every project a breeze.
The results speak for themselves – our KPIs have seen a massive improvement since partnering with Hike. What sets them apart is not just their expertise but also their genuine commitment to transparent communication.
In a nutshell, Hike isn't just a service provider; they're a true partner in success. Thanks to Elliott and the team for making our journey together not only successful but enjoyable.
Louis Broomfield | Veloce Media Group
Some of our work.
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